So Ugly Yet So Cute? New Christmas Themed "Ugly Sweaters" from FOREVER 21

FOREVER 21 have been selling a new line of what are known as "ugly sweaters" since the end of November.

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Reindeer Knit ¥2,790

The sweaters are Christmas themed with knitted images of santa and reindeer, flashy and overflowing with fun. These kinds of sweaters became topical after appearing in the film "Bridget Jones's Diary", and events surrounding the sweaters surged so they immediately became a hit. They are currently the talk of the town in Japan and are described as "dasa-kawaii" (ugly-cute) sweaters.

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Holiday Themed Knit ¥2,790

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Elf Knit ¥2,790

The sweaters can be enjoyed not only as a gift or worn at a party, but also surrounded by friends and family, where just wearing it raises tension. They also come in mens' sizes so can be enjoyed by couples too! How about trying something a little different this year and having a "dasa-kawaii" Xmas?

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