PARCO Grand Bazaar in Collaboration with Princess Jellyfish to Start 1 Jan
This upcoming bazaar will be held in collaboration with the movie Princess Jellyfish, which will hit cinemas in Japan in late December.
The campaign ads feature before and after photos of five main characters from the movie (played by Reina Nounen, Chizuru Ikewaki, Rina Oota, Azusa Babazono and Tomoe Shinohara). With the theme of Ohimesama ni Narou (roughly translated as You can be a princess), PARKOARA (a mascot of PARCO) will transform these five characters into fashion icons!
Their TV commercials are accompanied by a song written and sung by well-known producer Hyadain. You can check out the commercials and a behind-the-scenes clip here.
Princess Jellyfish pop-up shops will be open at once A month (Shibuya and Fukuoka PARCO) in late December. Between 19 Dec and 12 Jan, Shibuya PARCO will also house an exhibition that’s based on the movie.
Princess Jellyfish (Japanese name: Kuragehime) is a manga series written and illustrated by Akiko Higashimura. The comic series has sold more than 3 million copies in Japan, and the TV anime series adaptation began serialization in October 2010.
■PARCO Grand Bazaar
Dates: 1 – 18 January 2015
Ikebukuro, Shibuya, Kichijoji, Chofu, Hibarigaoka, Chiba, Tsudanuma, Shin-Tokorozawa, Urawa and Utsunomiya
*The campaign will start from 2 Jan at PARCO stores located in Sapporo, Shizuoka, Matsumoto, Nagoya, Otsu, Hiroshima, Fukuoka and Kumamoto.
*The campaign will start from 3 Jan at Sendai PARCO
PARCO Grand Bazaar Campaign Website
■Otoko wo Hitsuyouto Shinai Tenrankai!? Kuragehimeten
Location: PARCO Museum on the first floor of PARCO Shibuya PART 1
Dates: 19 Dec – 12 Jan
PARCO Museum Official Website
■The movie Kuragehime POPUP SHOP
Items: clothing inspired by jellyfish (participating brands; I am I, FRAPBOIS ZOO, haco. and aquvii), Kuragehime merchandise
Event: All customers who make a purchase in-store on 24 Dec will automatically go in the draw to win exclusive Kuragehime items.
Location: Meetscal store by once A month on the first floor of PARCO Shibuya PART 1
Dates: 15 Dec – 14 Jan
once A month on the first floor of Fukuoka PARCO main building
Dates: 26 Dec – 19 Jan