LOWRYS FARM’s Concept Room BEARS HOTEL Grand Opening in Shibuya

LOWRYS FARM’s Concept Room BEARS HOTEL Grand Opening in Shibuya
BEARS HOTEL, a themed guest room produced by fashion brand LOWRYS FARM, will be launched on the first floor of Gran Bell Hotel Shibuya on Friday, August 1st.

With the aim of encouraging girls to be themselves by offering unique “cool” and “cute” items, LOWRYS FARM started a year-round promotional campaign called MADE IN LOWRYS FARM. As part of the campaign, the brand decided to launch HOTEL MADE IN LOWRYS FARM for those who wish to take a vacation.

The BEARS HOTEL concept guest room is based on the animal that everyone loves – Bears. Under the theme of a cheeky bear, the room is decorated with many playful furniture pieces and offers a surreal atmosphere.
Guests of the room will receive bear-themed loungewear and a toothbrush, and will be treated with BEARS HOTEL’s original breakfast (a set of an eggs benedict, a salad and fruits) at the Sakura Dining restaurant, which is located inside the hotel.

What’s more, you can enjoy LOWRYS FARM’s original menu at seven Harajuku-based restaurants and shops including Clinton Street Baking Company and Doc Popcorn.

Customers who purchase any of LOWRYS FARM’s collaborations will receive the MADE IN LOWRYS FARM original tote bag! Grab a HOTEL MAP (a list of seven stores collaborated with the brand) at any of the participating stores, and experience the world of LOWRYS FARM!

《Information》

■BEARS HOTEL
Available between: Friday, August 1st – Friday, October 31st
Location: Gran Bell Hotel Shibuya (15-17 Sakuraoka-Machi, Shibuya, Tokyo)
Booking starts: Monday, July 7th, 2014
Admission: ¥23,149 – 29,149 per person for one person. ¥11,575 – 14,074 per person for two people.
Accommodation plans: Plan A with a pass to a popular pancake shop, Plan B with late check out & a Dollce ticket, and Plan C with one-day HOTEL MAP

【How to Book】
MADE IN LOWRYS FARM Campaign website → Rakuten Travel http://www.point.jp/cp/lowrysfarm/milf

■HOTEL MAP
Dates: Friday, August 1st – Friday, October 31st
Info: LOWRYS FARM has collaborated with popular restaurants and shops in Harajuku! Order the MADE IN LOWRYS FARM original menu at any of the participating stores to receive the MADE IN LOWRYS FARM original tote bag! You can win the bag simply by bringing your HOTEL MAP with a stamp you collected to one of the following stores!
LOWRYS FARM Laforet Harajuku store, Shibuya PARCO store and Shibuya Marui City store

【Participating stores】
Clinton Street Baking Company (pancake shop)
NEO GREEN (interior décor shop)
Rainbow Spectrum (accessories)
Virth+LIM (nail salon)
Manduka (café)
Party Land (frozen yogurt)
*HOTEL MAP will be available at all participating stores listed above and three LOWRYS FARM stores.

LOWRYS FARM Official Website
http://www.point.jp/lowrysfarm/

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