Further Details Announced! Three-Day Event “HKW” Offers Fun For Whole Harajuku Town!

Further Details Announced! Three-Day Event “HKW” Offers Fun For Whole Harajuku Town!
Harajuku’s cultural festival “HARAJUKU KAWAii!! WEEK 2014 feat.Ameba 10th anniversary” will take place over three days from May 3rd to May 5th.

The festival will offer a different show each day. The first day of the event will feature “HARAJUKU KAWAii!! HIGH SCHOOL DAY” with the help of Ameba blogging website, which recently celebrated its 10th anniversary. “KAWAii!! KIDS DAY” will take place on May 4th and “HARAJUKU KAWAii!! SPECIAL DAY” will be held on May 5th.
Kyary Pamyu Pamyu, a recipient of the Barbie Award 2014, will make an appearance at the award ceremony on May 4th. The second lineup announcement has been recently revealed. The festival will be joined by Ameba models such as Kumiko Funayama, Reina Takeda and Syuri Kawanabe as well as up-and-coming Harajuku-based artists such as TEMPURA KIDZ and Una.

The event will also run “Bachicolle”, a competition involving about 100 shops in Harajuku. During the event, official tote bags for the event will be given away in Harajuku. Customers will receive a badge each time they make a purchase at a participating store with the official tote bag. Once you collect enough badges, you can enter the competition, which offers a number of gorgeous prizes including free Kyary Pamyu Pamyu’s official fan tour tickets!
Whole Harajuku town will get into festival mood for the whole three-day weekend!

Advance registration is needed. You can register here on this website!


■HARAJUKU KAWAii!! WEEK 2014 feat.Ameba 10th anniversary
Dates: May 3rd – 5th
Admission: Free * HARAJUKU KAWAii!! STYLE membership (free) and advance registration is needed
Event offers: Fashion shows, live music, talk shows and other fun activities involving the whole Harajuku town!
Organized by: HARAJUKU KAWAii!! WEEK 2014

【Participating Models & Artists】
Kyary Pamyu Pamyu
Shiho Takechi / Rina Tanaka / Fumiko Aoyagi / Natsume Mito / Saki Shibata / Ayumi Seto / Yura / Culumi Nakada / Saki Sato / Anna Yano / Misa Kimura / Hikari Shibata / Yuna Yabe / Hiko Achinami / Rinko Murata / Hitomi Ueno / Mai Nakaseko and more!
Kumiko Funayama / Hikari Shina / Ai Matsumoto / Reina Takeda / Syuri Kawanabe

【How to participate】
Sign up for “HARAJUKU KAWAii!! STYLE” and fill out a registration form prior to the event!
*Visit the event official website for more information.

HARAJUKU KAWAii!! WEEK 2014 feat.Ameba 10th anniversary